寫作美容沙龍與 SPA 網站文案
美容沙龍或 SPA 的網站文案
價格起 US$15
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
屋主與物業經理在挑選營造商或翻修公司時，會在網站上尋找同樣的東西：您實際承做的服務、服務的區域、過往專案的佐證、您的執照與保險，以及方便索取報價的方式。我們圍繞這些問題撰寫您的網站，包含廚房、增建、屋頂或您承做的任何項目的服務頁面、呈現問題與完工成果的專案描述，以及逐步說明、解答對髒亂、延誤與預算疑慮的「我們如何施工」區塊。執照、保險與保固條款只會依您確認的內容呈現。
包含內容
- 您會收到什麼依頁面與區塊編排的網站文案，包含服務頁面、專案描述、報價申請區塊，以及 Meta 標題與描述。內容以文字形式提供在訂單頁面，供您的網頁設計師或建站工具使用。
- 服務頁面每種承做的工程一頁
- 專案介紹需求、問題、完工成果
- 我們如何施工報價、排程、現場、交屋
- 信任資訊您確認的執照、保險、評價
- 報價申請表單簡介與明確的下一步
服務流程
- 1需求說明您說明服務、區域與專案
- 2架構我們規劃頁面與區塊
- 3文案我們撰寫每一頁並附 Meta 標籤
需要您提供的資料
您的服務與服務區域、營業年資、您持有的執照與保險、幾個附細節的過往專案、您如何報價與排程，以及（若有）現有網站的連結。
我們會詢問您：
- 您提供哪些服務？
- 您服務哪些城鎮或區域？
- 您可以出示哪些執照、保險與會員資格？
- 您典型的客戶是誰？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
可以提到我們的保固與保險嗎？
可以，完全依您確認的內容。我們不會加入您沒有提供的執照號碼、保險保障或保固條款。
網站會在 Google 排名第一嗎？
我們會撰寫清楚的頁面，包含您的服務、區域與 Meta 標籤，但沒有人能保證排名。
你們會把文字上傳到我的網站嗎？
不會，我們不會登入您的網站。文案依頁面與區塊編排，您或設計師可以直接貼入。
沒有找到您要的答案？
