成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
Pinterest 使用者正在規劃某件事：廚房、婚禮、秋季衣櫥，所以廣告要讀起來像一個點子，而不是橫幅廣告才有效。我們撰寫最多 100 字元的釘圖標題，以及把關鍵字與好處放在前 50 字元（也就是動態消息中顯示的部分）的說明，推廣釘圖與自然釘圖皆適用。
包含內容
- 您會得到什麼依商品或點子提供的釘圖標題與說明，附供投放的關鍵字構想；較高方案另含釘圖圖片上的文字疊加語句。
- 以搜尋為先的標題Pinterest 運作起來像搜尋引擎
- 前 50 字元原則主要好處在動態消息中就看得到
- 季節性規劃使用者會提前 1 到 3 個月規劃
- 投放關鍵字供您的廣告群組參考的構想
- 圖片文字圖片上的簡短語句，較高方案提供
服務流程
- 1需求說明您列出商品與季節
- 2關鍵字我們挑選使用者會搜尋的詞
- 3撰寫我們撰寫標題、說明與圖片文字
需要您提供的資料
您要推廣的商品或內容及其連結、買家是誰、您鎖定的季節或活動，以及您希望的行動（購買、閱讀、儲存）。
我們會詢問您：
- 您想在 Pinterest 上推廣什麼？
- 您為哪個季節或活動做規劃？
- 釘圖應該帶動銷售還是儲存？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會設計釘圖的圖片嗎？
不會，這項訂單只含文字。圖片文字是設計師放在圖片上的簡短語句。
主題標籤在 Pinterest 上還重要嗎？
幾乎不重要。標題與說明中的關鍵字才是關鍵，所以我們專注在那裡。
我可以把這些用於自然釘圖嗎？
可以，同樣的標題與說明適用於自然釘圖，也可日後用於推廣。
沒有找到您要的答案？