寫作會員銷售頁
付費會員或社群的銷售頁
價格起 US$15
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
人們在線上預約沙龍或 SPA 前，會確認三件事：你們有沒有他們想要的療程、價格與所需時間，以及這個地方的感覺對不對。我們撰寫您的首頁、關於頁面，以及附簡短而吸引人的描述、價格與時長（依您提供）的療程菜單，再加上將訪客導向您預約系統的清楚「立即預約」字句。描述著重於體驗以及您能負責的成果，不涉及醫療宣稱。
包含內容
- 您會收到什麼依頁面與區塊編排的網站文案，包含附簡短描述、價格與時長的療程菜單、預約行動呼籲與 Meta 標籤。內容以文字形式提供在訂單頁面，供您的設計師、建站工具或預約平台使用。
- 療程菜單簡短描述、價格、時長
- 空間氛圍與您的空間相符的文字
- 預約提示每頁一個明確的行動
- 安全的宣稱不做醫療承諾
- Meta 標籤供搜尋使用的標題與描述
服務流程
- 1需求說明您分享療程、價格與風格
- 2架構我們規劃頁面與菜單
- 3文案我們撰寫頁面與描述
需要您提供的資料
您的療程與價格和時長、沙龍或 SPA 的風格、您的團隊與使用的產品、您的預約連結，以及您想吸引的客群。
我們會詢問您：
- 是美髮沙龍、美甲工作室、日間 SPA，還是綜合型？
- 菜單應包含哪些療程？
- 您會如何形容這個地方的感覺？
- 您使用哪個預約系統？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
描述可以承諾像減少皺紋這類的成果嗎？
只限您能證明的成果，並謹慎措辭。我們避免醫療宣稱，許多國家對美容服務有此限制。
菜單文字可以放進我的預約 App 嗎？
可以。每項療程都有一個簡短版本，適合多數預約 App 的描述欄位。
你們也寫 Instagram 貼文文案嗎？
這項訂單不包含。這裡我們撰寫網站與療程菜單。
沒有找到您要的答案？
