寫作直郵銷售信
直接郵寄銷售信文案
價格起 US$15
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
銷售付費會員與銷售一次性商品不同：訪客必須相信自己每個月都能獲得價值，而不只是第一天，而且取消必須讓人覺得安全。我們為您的社群、俱樂部或內容會員撰寫銷售頁，呈現加入後一個月的典型樣貌、會員是什麼樣的人、他們第一週能獲得什麼，以及價格與自己摸索相比如何。頁面結尾有清楚的方案、誠實的取消說明，以及解答人們加入前疑慮的常見問題。
包含內容
- 您會收到什麼逐區塊的銷售頁文案，附標題選項、方案說明與常見問題，較高方案另附給新會員的歡迎郵件。內容以文字形式提供在訂單頁面，適用於 Circle、Skool、Patreon、Memberful 或您自己的網站。
- 加入後的一個月會員實際獲得什麼
- 第一週的收穫為什麼加入很快就有回報
- 方案與價格月付、年付、創始會員優惠
- 誠實的取消說明減少加入的顧慮
- 疑慮常見問題時間、價格、適合度、成果
服務流程
- 1需求說明您說明會員制度與會員
- 2架構我們規劃頁面區塊
- 3文案我們撰寫頁面與附加內容
需要您提供的資料
會員制度每個月包含什麼、適合誰、價格與方案、會員的成果或推薦，以及取消政策和頁面的託管位置。
我們會詢問您：
- 會員每個月能獲得什麼？
- 它適合誰？不適合誰？
- 有哪些方案與價格？
- 會員制度託管在哪個平台？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
頁面應該顯示價格，還是寫「申請加入」？
對於大多數每月數百美元以下的會員制度，顯示價格的轉換率更高。兩種版本我們都能撰寫。
這個頁面一定能帶來會員嗎？
沒有任何文案能保證註冊人數。清楚的頁面有幫助，但流量、價格與社群本身才是決定因素。
可以使用推薦見證嗎？
可以，使用您提供的真實見證。我們不會捏造見證或會員人數。
沒有找到您要的答案？
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