成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
Reddit 使用者會對任何聽起來像行銷的內容按倒讚，而且廣告下的留言通常是開放的。我們撰寫讀起來像目標子版中實用貼文的推廣貼文：平實的標題、誠實的「我們為什麼做這個」、具體的細節或價格，以及針對您可能收到的留言所擬的建議回覆。
包含內容
- 您會得到什麼符合您鎖定社群的推廣貼文文字，含標題變化版本；較高方案另含針對可能留言的回覆範本。
- 社群語調平實、具體、帶一點自覺
- 標題變化版本提問、陳述、數字
- 不用誇大字詞不使用「革命性」或「改變遊戲規則」
- 留言回覆針對價格、隱私與「這是廣告嗎」
服務流程
- 1需求說明您指明商品與目標子版
- 2社群檢視我們觀察那裡什麼內容受歡迎
- 3撰寫我們撰寫貼文、標題與回覆
需要您提供的資料
您的商品與著陸頁連結、想鎖定的子版或興趣、您的差異化之處，以及您常聽到的質疑問題。
我們會詢問您：
- 您想觸及哪些子版或興趣？
- 持懷疑態度的 Reddit 使用者會問您的商品什麼問題？
- 您能分享價格、免費方案或折扣碼嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
我應該關閉廣告的留言嗎？
通常建議保持開啟並回覆：在 Reddit 上，誠實的回答能建立信任。回覆範本可幫您快速做到。
你們會代我在子版發文嗎？
不會，這些是用於 Reddit 廣告的文字。把推廣內容當作一般貼文發佈，往往違反子版規則。
貼文可以多長？
標題最多可達 300 字元，但通常越短越好。我們會讓內文短到在動態消息中能讀完。
沒有找到您要的答案？