成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
Performance Max 廣告活動會把您的文字混合投放到搜尋、YouTube、多媒體廣告聯播網、Gmail、地圖與 Discover，薄弱或重複的素材會拖累整個素材資源群組。我們為每個素材資源群組撰寫完整的文字組合：短標題、長標題、含簡短版的說明、商家名稱與搜尋主題構想，每一行都能獨立成立。
包含內容
- 您會得到什麼每個素材資源群組含符合 Google 限制的 15 則標題、5 則長標題與 5 則說明；較高方案另含搜尋主題與站內連結。
- 完整遵守素材限制遵守 30、90 與 60 字元說明的限制
- 每行可獨立成立任何組合下都說得通
- 多元切入角度商品、優惠、佐證、急迫感、品牌
- 搜尋主題引導廣告出現位置的構想
- 素材資源群組拆分每個素材資源群組一個主題
服務流程
- 1需求說明您列出商品、網址與優惠
- 2分組我們依主題規劃素材資源群組
- 3撰寫我們撰寫並計算每項素材的字數
需要您提供的資料
您的商品或分類、每個素材資源群組的最終網址、您的優惠與佐證重點、您打算使用的目標對象信號，以及需要避免的品牌字詞。
我們會詢問您：
- 哪些商品或分類要有自己的素材資源群組？
- 這是搭配商品資料來源的電商活動，還是開發潛在客戶的活動？
- 您目前的主要優惠是什麼？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們也提供圖片和影片嗎？
不提供，這項訂單涵蓋文字素材。若您沒有影片，Google 也可以用您的圖片自動產生影片。
為什麼每一行都要能獨立成立？
Google 會以任意順序與格式組合素材，因此只在另一則標題之後才說得通的標題，可能產生不通順的內容。
你們會建立廣告活動嗎？
不會，由您自行或與代理商一同把素材貼進 Google Ads。
沒有找到您要的答案？