寫作
成果範例
Business letter: payment reminder to a wholesale client
Version A: polite but clear
Subject: Invoices HOC-0412 and HOC-0419: payment now 34 days overdue
Dear Ms. [Surname],
Thank you again for featuring our autumn mugs in your window display. We have heard from several of your customers who found us through your shop, and we value the partnership.
I am writing about two invoices that remain open:
| Invoice | Date | Amount | Due date |
|---|---|---|---|
| HOC-0412 | 2 September | $1,240.00 | 16 September |
| HOC-0419 | 9 September | $865.50 | 23 September |
| Total | $2,105.50 |
We have not yet received payment for either of them, and our reminder of 1 October went unanswered. If payment has already been sent, please accept our thanks and let me know the date so we can match it.
Could you please settle the total of $2,105.50 by [date, 7 days from sending]? Bank details are at the bottom of both invoices. If a split payment would be easier, reply to this email with a date for each part and we will gladly agree it.
We would like to plan your winter order together, and we can confirm the new collection as soon as the account is up to date.
Kind regards, [Your name] Hollow Oak Ceramics | [phone]
Version B: firm (changed paragraphs)
Subject: Final reminder: $2,105.50 overdue since September
Despite our reminder of 1 October, invoices HOC-0412 and HOC-0419 remain unpaid, now 34 days past their due dates.
Please pay the full $2,105.50 by [date]. Until the account is settled, we are unable to dispatch new orders, including the winter collection reserved for you.
If we do not receive payment or a reply by that date, we will apply the late fee set out in our terms of trade (section 5) and pass the matter to our collections partner.
Notes for you
- Use Version A first. If there is no reply within 7 days, send Version B.
- Fill in the bracketed fields and check that the invoice amounts match your records.
- Only mention the late fee if it really is in the terms the client signed.
Client: Hollow Oak Ceramics, a small pottery studio selling to gift shops Situation: a retail partner has not paid two invoices, now 34 days overdue. The studio wants the money, but also wants to keep the shop as a client. Delivered: one letter in two tones. Version A is below in full; Version B shows the paragraphs that change.
客戶與所有細節皆為虛構。
關於此服務
客戶若能及早得知漲價、清楚看到新的價格與日期,並了解他們繼續獲得的價值,就更容易接受。我們為您的服務業務撰寫公告,開頭幾行就寫明生效日期與新費率,簡短說明原因而不道歉,並提醒客戶所獲得的價值。如果您提供寬限期、預付鎖定費率或較精簡的方案,信中會以選項的方式呈現。
包含內容
- 您會收到什麼一封含主旨、開頭即列出新費率與日期、簡短原因與客戶選項的漲價通知信。內容以文字形式提供在訂單頁面,可直接以電子郵件寄出或透過客戶入口網站發送。
- 日期與費率放最前面不用到處找重點
- 簡短的原因有自信,不冗長道歉
- 價值提醒客戶持續獲得的內容
- 客戶選項寬限期、預付或較精簡的方案
- 主旨清楚而不嚇人
服務流程
- 1需求說明您提供價格、日期與原因
- 2信件我們撰寫清楚的公告
- 3交付您核對數字後寄出
需要您提供的資料
您的事業與服務、新舊價格、生效日期、調整的原因,以及您提供給現有客戶的任何選項。
我們會詢問您:
- 您經營哪一種服務業務?
- 新舊價格各是多少?從何時開始?
- 為什麼要漲價?
- 現有客戶有任何選項或寬限期嗎?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
應該提前多久公告?
請先查看合約中的通知期限。若沒有規定,對於定期服務,提前 30 天是常見的禮貌做法。
漲價需要道歉嗎?
簡短地表示理解,比道歉更有效。信中會感謝客戶並說明原因,但語氣不會顯得猶豫。
客戶會流失嗎?
不論措辭如何,都可能有一些客戶離開。清楚的信件,再加上為忠實客戶提供的合理選項,通常能留住大多數客戶。
沒有找到您要的答案?


