律師事務所的 Google Ads 廣告文案

Core message

You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.

Ad variants to test

#	Headline	Text	Angle
A	Your first bowl, this weekend	Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed.	Outcome
B	Never touched clay? Perfect.	Our weekend workshop is built for complete beginners. Small group, all materials included.	Fear of being bad at it
C	A weekend away from screens	Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself.	Escape

Call to action on all three: See dates

Landing page

Make your first bowl this weekend

Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.

[Button] Choose your weekend: $240

What happens over two days

• Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
• Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
• Two weeks later: your pieces are fired twice and ready to collect.

Why six people

With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.

What is included

Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.

Questions people ask

I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.

Next weekends fill quickly

Six places per group, three groups a month.

[Button] See dates and book

Objections handled

Objection	Where it is answered
"I'll be bad at it"	Ad B, FAQ 1
"$240 is a lot"	What is included, 3 pieces to keep
"My plans might change"	FAQ 2