成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫看起來像 TikTok 而不像電視廣告的 TikTok 廣告文字：前兩秒的開場鉤子、畫面文字、簡短的廣告說明，以及行動呼籲。每個概念還附有簡單的拍攝大綱，讓創作者或您的團隊用手機就能拍攝，也適用於 Spark Ads。
包含內容
- 您會收到多個廣告概念，每個都含開場鉤子選項、畫面文字、符合 100 字元限制的廣告說明與行動呼籲；較高方案另附拍攝大綱。
- 前幾秒的鉤子每個概念提供多種開場
- 畫面文字關掉聲音也能看懂的短句
- 廣告說明符合 100 字元限制
- 原生風格像創作者在說話，而不是品牌
- 拍攝大綱逐個場景該拍什麼
服務流程
- 1需求說明您描述產品、受眾與優惠
- 2概念我們選定示範、故事或反應等形式
- 3撰寫我們寫出鉤子、文字與說明
需要您提供的資料
您要宣傳的內容、想觸及的對象、您的優惠與可提出的佐證，以及影片中會出現創作者、您的團隊，還是素材影片。
我們會詢問您：
- 廣告要觸及哪些人？
- 影片中會由誰出鏡？
- 優惠與佐證是什麼？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會拍攝或剪輯影片嗎？
不會，我們提供文案與大綱。拍攝與剪輯由您或創作者負責。
你們會在 TikTok Ads Manager 中投放廣告嗎？
不會，我們提供文字。由您在自己的帳號中發布廣告。
這些鉤子也能用在自然流量的影片嗎？
可以，同樣的鉤子和畫面文字也適用於您帳號上的一般貼文。
沒有找到您要的答案？