寫作
成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫讓人想預約看屋的房源文案:適用於 Zillow、Rightmove 或 Idealista 等入口網站、以房子的獨特之處為開頭的描述、簡短的社群廣告,以及開放參觀公告。事實依據來自您的房源資料表,用詞描述房產與其特色,絕不談論誰應該住在那裡。
包含內容
- 您會收到每筆房源:附標題選項的入口網站描述,以及一組廣告格式(社群廣告、開放參觀貼文、傳單或看板的簡短文字),皆為可直接貼上的文字。
- 以最突出的特色開頭景觀、花園、格局
- 適合入口網站的描述適用於 Zillow、Rightmove、Idealista 等
- 社群廣告與開放參觀貼文簡短版本,行動呼籲明確
- 公平住宅用語談的是房子,而不是買家
- 您的單位與貨幣坪數、平方公尺或平方英尺,以及當地用語
服務流程
- 1需求說明您分享房源資料與照片
- 2切入角度我們選定目標買家與最突出的特色
- 3撰寫我們寫出描述與廣告
需要您提供的資料
房源資料(類型、面積、房間數、價格、特色、近期整修)、地點與附近設施、房源連結或照片連結,以及開放參觀日期(如果有的話)。
我們會詢問您:
- 這個房產有什麼突出之處?
- 您會使用哪些入口網站與平台?
- 有開放參觀或看屋日期嗎?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
可以提到學校或周邊社區嗎?
可以,以距離和名稱等事實呈現。我們會避免談論該地區適合哪些人,因為許多國家的公平住宅規定禁止這類說法。
你們會幫我在入口網站刊登房源嗎?
不會,我們提供文字。由您或您的事務所發布。
事實由誰查核?
我們只使用您提供的資料。發布前請自行確認面積、價格與特色。
沒有找到您要的答案?


