Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Authors often run many small campaigns across several books and lose track of which book the money goes to, so from your Amazon Ads reports we total spend, clicks and orders per book and per format. Keywords, comparable-title ASINs and categories with spend and no sales go on a negatives and pause list, while the ones that sell are flagged for more budget. If you add your KDP royalty report, we compare ad spend with what each book actually earned, not with list-price sales.
What is included
- What you getA Word summary of spend and results per book and an Excel file with the per-book table, the negatives and pause list, and the targets to raise. Basic covers one report up to 400 rows.
- Spend per bookTotals by title and format
- Royalty comparisonAd spend against royalties and page reads
- Dead targetsKeywords and ASINs with no sales
- WinnersTargets worth more budget
- Series viewWhich book in the series to advertise
How it works
- 1ReportsYou download ad and royalty reports
- 2TotalsWe sum spend and sales per book
- 3AdviceYou get the per-book table and lists
What we need from you
Your Amazon Ads campaign or targeting reports (Excel, CSV, PDF or screenshots), the KDP royalty report if you have it, and your ebook and paperback prices.
We will ask you:
- Which books and formats are you advertising?
- Are the books in Kindle Unlimited?
- Is one of them the first book in a series?
Compare packages
| Packages | Basic1 report, up to 400 rows$15 | StandardUp to 3 reports, 1,000 rows in total$29 | PremiumUp to 5 reports, 1,500 rows in total$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| Books covered | up to 3 | up to 10 | up to 20 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why does the ads console show a loss when KDP shows sales?
The console counts ad-attributed sales at list price and estimates page-read royalties, while KDP shows what you were paid. Comparing the two gives a fairer picture of each book.
Can you review ads on several Amazon marketplaces?
Yes, upload a report per marketplace; each one counts as a report in your package.
Will you also fix my blurb or KDP keywords?
This order covers ad reports. If the blurb looks like the reason for low conversion, we say so in the summary.