Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Amazon shows Sponsored Products in three main placements, top of search on the first page, the rest of search and product pages, and each brings orders at a different cost. From your placement report we compare clicks, cost per click, conversion rate and ACoS for each placement in every campaign, then suggest how far to raise or lower each placement's bid adjustment and which bidding strategy fits. The changes go into a short list you apply yourself, with a note on what to watch over the next two weeks.
What is included
- What you getAn Excel table of placements per campaign with the suggested bid adjustments and bidding strategy, plus a short Word summary. You make the changes in Campaign Manager yourself.
- Placement comparisonTop of search, rest of search and product pages
- Adjustment adviceA percentage per placement and campaign
- Strategy choiceFixed bids, down only, or up and down
- Watch listWhat to check after two weeks
How it works
- 1ExportYou download the placement report
- 2CompareWe compare cost and conversion by placement
- 3AdjustYou get adjustments to set yourself
What we need from you
The Sponsored Products placement report (Excel, CSV, PDF or screenshots) for 30 to 60 days, your current bid adjustments and your target ACoS.
We will ask you:
- What bid adjustments and bidding strategy do the campaigns use now?
- Is top-of-search visibility important to you even at a higher cost?
- What target ACoS do you work with?
Compare packages
| Packages | Basic1 report, up to 10 campaigns$15 | StandardUp to 3 reports, up to 30 campaigns$29 | PremiumUp to 5 reports, up to 60 campaigns$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Campaigns covered | up to 10 | up to 30 | up to 60 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why does top of search convert best but have the worst ACoS?
Clicks there cost more. We weigh both: if the extra orders at the top still fit your target ACoS, we suggest a higher adjustment; if not, a lower one.
How far can placement adjustments go?
Amazon allows up to 900% per placement. We suggest gradual steps, usually 10 to 50 percentage points at a time, so you can see the effect.
Do you look at the keywords too?
This review is about placements and bidding strategy. If the report shows campaigns that lose money in every placement, we note it; a full keyword review is a separate order.