Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
We compare your ad reports from before, during and after a peak, such as Prime Day, Prime Big Deal Days, Black Friday or your own seasonal high, to see which keywords and campaigns scaled profitably and which only spent more. We look at where budgets ran out early, which deal-day searches kept converting afterwards and which gift or event terms should now be paused. You get a list of what to change now and a short playbook for the next event, built from your own numbers.
What is included
- What you getA Word summary comparing the periods and an Excel file with keywords to pause, keywords to keep, budget notes and a checklist for the next peak. All changes are yours to make.
- Period comparisonBefore, during and after the peak
- Budget gapsCampaigns that ran out of budget early
- After-peak cleanupSeasonal terms to pause now
- KeepersTerms that kept selling after the deals
- Next-event playbookDates, budgets and keywords to prepare
How it works
- 1Two periodsYou export the peak and a normal period
- 2ComparisonWe compare results term by term
- 3PlaybookYou get cleanup changes and next-time notes
What we need from you
Campaign and search term reports for the peak and for a normal period before it (Excel, CSV, PDF or screenshots), plus the deals you ran and their dates.
We will ask you:
- Which event or season are we reviewing, and on what dates?
- Which deals, coupons or price changes did you run?
- Did any product run out of stock during the peak?
- Which event are you preparing for next?
Compare packages
| Packages | Basic2 reports, up to 400 rows$19 | StandardUp to 4 reports, 1,000 rows in total$39 | PremiumUp to 6 reports, 1,500 rows in total$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 2 | up to 4 | up to 6 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| Periods compared | 2 | 2 | 3 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do I need a report from before the peak?
Yes, at least one normal period of similar length, otherwise there is nothing to compare the peak with. Two to four weeks before the event work well.
Can you tell whether the ads lifted organic sales?
Only if you add total sales from Business Reports for the same dates; then we show TACoS for each period.
Is it too late if the season ended months ago?
No. The playbook is just as useful when you prepare for the next event, as long as the reports cover the right dates.