成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫 Facebook 與 Instagram 的廣告文案：主要文字把吸引人的重點放在前 125 字元（「查看更多」之前）、簡短標題，以及說明。每個版本採取不同的切入角度，例如痛點、好處、佐證、優惠或客戶故事，讓您的測試能看出哪種訊息有效。用詞遵守 Meta 的規範，例如不使用暗示您知道讀者健康、財務或其他個人特徵的語句。
包含內容
- 您會收到每個廣告版本含主要文字、標題與說明，依切入角度分組並註記版位（動態消息、限時動態、Reels），以表格呈現，可直接貼進廣告管理員。
- 「查看更多」之前的鉤子關鍵句放在前 125 字元內
- 不同的切入角度痛點、好處、佐證、優惠、故事
- 版位說明限時動態與 Reels 的精簡版本
- 符合 Meta 政策的用詞不含個人屬性或前後對比的宣稱
- 標題與說明每個版本都有
服務流程
- 1需求說明您描述產品、受眾與優惠
- 2切入角度我們選定要測試的訊息
- 3撰寫我們寫出各個版本
需要您提供的資料
您要宣傳的內容、廣告鎖定的對象、您的優惠、您能提供的佐證（評價、數據），以及登陸頁或產品的連結。
我們會詢問您：
- 廣告是給誰看的？
- 優惠內容是什麼？
- 是冷流量還是再行銷？
- 廣告可以使用哪些佐證？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會在廣告管理員中設定廣告嗎？
不會，我們提供文字。由您或您的團隊在廣告帳號中發布。
你們會製作圖片或影片嗎？
不會，本服務僅提供文案。每個版本會附上適合搭配的視覺簡短說明。
我的廣告會通過審核嗎？
我們依 Meta 的廣告規範撰寫，但最終審核由 Meta 進行，也取決於您的視覺素材與登陸頁。
沒有找到您要的答案？