WritingCold outreach
Cold email outreach sequence for B2B sales
Pricefrom $15
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Business letter: payment reminder to a wholesale client
Version A: polite but clear
Subject: Invoices HOC-0412 and HOC-0419: payment now 34 days overdue
Dear Ms. [Surname],
Thank you again for featuring our autumn mugs in your window display. We have heard from several of your customers who found us through your shop, and we value the partnership.
I am writing about two invoices that remain open:
| Invoice | Date | Amount | Due date |
|---|---|---|---|
| HOC-0412 | 2 September | $1,240.00 | 16 September |
| HOC-0419 | 9 September | $865.50 | 23 September |
| Total | $2,105.50 |
We have not yet received payment for either of them, and our reminder of 1 October went unanswered. If payment has already been sent, please accept our thanks and let me know the date so we can match it.
Could you please settle the total of $2,105.50 by [date, 7 days from sending]? Bank details are at the bottom of both invoices. If a split payment would be easier, reply to this email with a date for each part and we will gladly agree it.
We would like to plan your winter order together, and we can confirm the new collection as soon as the account is up to date.
Kind regards, [Your name] Hollow Oak Ceramics | [phone]
Version B: firm (changed paragraphs)
Subject: Final reminder: $2,105.50 overdue since September
Despite our reminder of 1 October, invoices HOC-0412 and HOC-0419 remain unpaid, now 34 days past their due dates.
Please pay the full $2,105.50 by [date]. Until the account is settled, we are unable to dispatch new orders, including the winter collection reserved for you.
If we do not receive payment or a reply by that date, we will apply the late fee set out in our terms of trade (section 5) and pass the matter to our collections partner.
Notes for you
- Use Version A first. If there is no reply within 7 days, send Version B.
- Fill in the bracketed fields and check that the invoice amounts match your records.
- Only mention the late fee if it really is in the terms the client signed.
Client: Hollow Oak Ceramics, a small pottery studio selling to gift shops Situation: a retail partner has not paid two invoices, now 34 days overdue. The studio wants the money, but also wants to keep the shop as a client. Delivered: one letter in two tones. Version A is below in full; Version B shows the paragraphs that change.
The client and all details are made up.
About this service
Aid offices and admission committees reconsider decisions when there is new information: a job loss, medical costs, a better offer from another school or grades they did not see. We write an appeal that presents that information clearly, with numbers, and asks for a specific review. It reads as respectful and factual, never entitled.
What is included
- What you getAn appeal letter to the aid office or admissions with your new circumstances, figures and a specific request, plus a list of documents to attach. Delivered as text and as a file.
- New information firstWhat the office has not seen yet
- Figures statedIncome change, costs or offer amounts
- Specific requestAn amount or a reconsideration
- School's rules followedLength, form and deadline
- Document listProof to attach
How it works
- 1Your decisionYou share the letter and what changed
- 2AppealWe write the appeal with your figures
- 3SubmissionYou submit it with the documents
What we need from you
The school and the decision you received, what has changed or what they did not know, the figures involved, any competing offers and the school's appeal instructions.
We will ask you:
- Is this a financial aid appeal or an admission appeal?
- What has changed since you applied?
- What figures and documents can you share?
- What does the school ask for in an appeal?
Compare packages
| Packages | BasicOne appeal letter$15 | StandardDetailed appeal, 2 versions$29 | PremiumAppeals to 3 schools$55 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Letters | 1 | 1 | 3 |
| Length | up to 1 page | up to 2 pages | up to 2 pages each |
| Versions | 1 | 2 | 1 each |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will the school change its decision?
We cannot promise that. Schools decide case by case; a clear appeal with real figures gives yours a proper review.
Can I mention an offer from another school?
Yes, if it is real. Many aid offices ask for a copy of the competing award letter.
Who should sign it, me or my parents?
Usually the student, sometimes with a parent. Tell us what the school prefers and we write it in that voice.
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