成果範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
請將資料貼在需求說明中或附上，或附上表格的螢幕截圖，並告訴我們您想解答的問題。我們會計算關鍵數字、製作彙總表、找出趨勢與異常值，並以白話說明其意義。您會得到具體的發現與建議，而不只是數字。
包含內容
- 您會收到一份報告，含彙總表、關鍵數據、趨勢、發現與建議，在訂單頁面以排好格式並附表格的文字呈現，也提供 Word（.docx）與 Excel（.xlsx）檔案。不含圖片形式的圖表；您可以在 Excel 中幾下點擊就將表格製成圖表。
- 關鍵數字總計、平均、占比與變化
- 彙總表依您需要的方式分組資料
- 趨勢與異常值哪些在成長、下降或不尋常
- 發現以白話回答您的問題
- 建議根據資料提出的下一步
- 核對過的數據交付前再次核對合計
服務流程
- 1需求說明您貼上或附上資料與問題
- 2分析我們計算並分組資料
- 3核對我們再次核對合計
- 4交付您會收到含表格與發現的報告
需要您提供的資料
以文字或 CSV 貼在需求說明中的資料，或表格的螢幕截圖、各欄位的意義，以及想解答的問題。文件也可以用 PDF、Word 或 Excel 檔案附上。
我們會詢問您：
- 分析要回答什麼問題？
- 各欄位代表什麼意思？
- 資料涵蓋哪個期間？
- 您會如何運用這些結果？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
可以上傳試算表檔案嗎？
可以。請以 Excel（.xlsx）檔案附上，最多 3 個檔案，每個不超過 50 MB。您也可以將資料以文字或 CSV 貼上，或附上螢幕截圖；截圖能容納的列數比貼上的文字少。
會提供圖表嗎？
不含圖片形式的圖表。彙總表也提供 Excel（.xlsx）檔案，您可以在其中幾下點擊就製成圖表。
個人資料怎麼辦？
傳送前請移除姓名、電子郵件與電話號碼。我們只需要能回答您問題的資料。
數字有多可靠？
交付前我們會再次核對所有合計。若是重大決策，請在自己的試算表中驗證關鍵數據。
沒有找到您要的答案？