成果範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
Shopify 與 Amazon 的儀表板顯示總數，但決策藏在細節裡：哪些商品撐起營收、哪些商品賣得好卻被退貨、哪些商品有流量卻沒有銷售。我們根據您的訂單或商業報告匯出檔，計算各商品的營收與銷量、平均訂單金額、回購率、退貨率，以及商品目錄的 ABC 分類。您會清楚知道哪些該推廣、重新定價、補貨或下架。
包含內容
- 您會收到的內容銷售報告，含商品排名、ABC 分組、訂單金額、回購與退貨率、期間趨勢、發現與建議，以格式化文字搭配表格呈現在訂單頁面。另提供 Word (.docx) 報告，表格以 Excel (.xlsx) 提供。
- 商品排名營收、銷量與毛利
- ABC 分析哪些商品撐起商店
- 訂單金額以及每筆訂單的商品數
- 退貨與回購誰會回來購買、什麼會被退回
- Amazon 轉換各商品頁面從工作階段到訂單
服務流程
- 1需求說明由您貼上或附上商店匯出檔
- 2分析我們排名商品並找出趨勢
- 3報告您會收到各商品組別的行動建議
需要您提供的資料
從 Shopify 匯出的訂單或商品資料，或 Amazon Seller Central 的商業報告，以 CSV 貼上；另請提供期間，若要計算毛利也請提供商品成本。也可以附上 PDF、Word 或 Excel 文件。
我們會詢問您：
- 是 Shopify、Amazon，還是兩者都有？
- 匯出檔涵蓋哪段期間？
- 您知道商品成本嗎？
- 您面臨什麼決策？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
我的訂單匯出檔有數千列，該怎麼辦？
請改為匯出依商品統計的銷售資料，或在貼上或附上之前，先依商品與月份加總訂單。這樣多數商店都能控制在 1,000 列內。
可以登入 Shopify 或 Seller Central 嗎？
不行，我們不會存取商店帳號。請下載報告，並貼上或附到需求說明中。
個人資料怎麼處理？
請移除買家姓名、電子郵件與地址。訂單編號、日期、商品、數量與金額就足夠了。
沒有找到您要的答案？