成果範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
有些菜賣得好卻賺得少，有些賺得多卻沒人點，而憑習慣設計的菜單會把兩者都藏起來。我們根據您的 POS 銷售資料與食材成本，計算每個品項的貢獻毛利與受歡迎程度，將菜單分成明星、耕馬、謎題與瘦狗四類。每一類都有明確的做法：調整價格、調整菜單位置、改良食譜或下架。
包含內容
- 您會收到的內容菜單報告，含每個品項的毛利與受歡迎程度、四類矩陣、分類細項、發現與具體的菜單調整建議，以格式化文字搭配表格呈現在訂單頁面。另提供 Word (.docx) 報告，表格以 Excel (.xlsx) 提供。
- 每個品項的毛利售價減去食材成本
- 受歡迎程度佔該類別銷售的比例
- 菜單矩陣明星、耕馬、謎題、瘦狗
- 分類檢視前菜、主菜、甜點、飲料
- 菜單調整調價、調整位置、改良、下架
服務流程
- 1需求說明由您貼上或附上銷售與食材成本
- 2分析我們把每個品項放進矩陣
- 3報告您會收到每道菜的調整建議
需要您提供的資料
從 POS 匯出的單一期間品項銷售報告（以 CSV 或截圖貼上）、菜單價格、每個品項的食材成本，以及菜單分類。也可以附上 PDF、Word 或 Excel 文件。
我們會詢問您：
- 這是什麼類型的店？
- 銷售資料涵蓋哪段期間？
- 您知道每道菜的食材成本嗎？
- 近期有計畫更動菜單嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
我不知道每道菜的食材成本，你們還能幫忙嗎？
沒有食材成本，我們仍可排出受歡迎程度，但矩陣需要毛利。即使是從食譜卡估算的粗略食材成本，也比完全沒有好。
可以使用 POS 的截圖嗎？
可以，最多三張。菜單很大時，請匯出品項銷售報告，並以文字貼上或附上。
也會重新設計菜單嗎？
不會，您會收到分析以及每道菜該放在哪裡的建議。菜單設計是另一項服務。
沒有找到您要的答案？