成果範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
在訂閱制事業中，流失率決定成長：每月流失 5% 的客戶，代表每年幾乎要補回一半的客戶。我們根據您的訂閱匯出檔，計算每月客戶與營收流失率，建立同期群留存表，並依方案、管道、訂閱時長與取消原因比較流失率。您會看到客戶何時離開、哪些客戶最常離開，以及該從哪裡先著手。
包含內容
- 您會收到的內容流失率報告，含每月客戶與營收流失率、同期群留存表、依方案、管道與原因的細項、發現與留存構想，以格式化文字搭配表格呈現在訂單頁面。另提供 Word (.docx) 報告，表格以 Excel (.xlsx) 提供。
- 流失率依月份的客戶與營收
- 同期群留存第 1、3、6 個月後還留下的人
- 依族群的流失方案、管道、訂閱時長
- 取消原因排序並說明
- 留存構想針對客戶離開的關鍵時刻
服務流程
- 1需求說明由您貼上或附上訂閱資料
- 2分析我們建立同期群與族群
- 3報告您會知道何時、誰以及為什麼
需要您提供的資料
從 Stripe、Chargebee、Recurly、您的應用程式或 CRM 匯出並以 CSV 貼上的訂閱資料，包含開始與取消日期、方案、價格與管道，若有蒐集取消原因也請附上。也可以附上 PDF、Word 或 Excel 文件。
我們會詢問您：
- 您以訂閱方式銷售什麼？
- 月繳、年繳，還是兩者皆有？
- 您有蒐集取消原因嗎？
- 您為降低流失率嘗試過什麼？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
我的資料有超過 1,000 筆訂閱，該怎麼辦？
請改為提供每個方案依開始月份與取消月份統計的數量，而不是逐筆資料。這樣的摘要容易處理，仍然可以建立同期群。
可以預測哪些客戶會流失嗎？
我們會顯示哪些族群流失最多，以及在哪個時間點。針對單一客戶的評分系統不屬於本報告的範圍。
個人資料怎麼處理？
請使用客戶編號，而不是姓名與電子郵件。我們需要的是日期、方案、價格與管道。
沒有找到您要的答案？