成果範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
各社群平台呈現觸及、觀看與互動的方式各不相同，因此很難判斷哪些貼文真正有效。我們根據您匯出或截圖的數據，依形式、主題與發文時間比較貼文，以相同方式計算各平台的互動率，並呈現期間內的追蹤者成長。報告會告訴您哪些內容該多發、哪些該停止。
包含內容
- 您會收到的內容報告包含表現最好與最差的貼文、依形式、主題與時間劃分的結果、互動率、追蹤者成長、發現與內容規劃方向，以格式化文字搭配表格呈現在訂單頁面。另提供 Word (.docx) 報告，表格以 Excel (.xlsx) 提供。
- 表現最好與最差的貼文以及它們的共同點
- 形式比較Reels、輪播、照片、影片
- 互動率各平台以相同方式計算
- 發文時間您的受眾何時有回應
- 接下來發什麼清楚的內容方向
服務流程
- 1需求說明由您提供數據與目標
- 2分析我們比較貼文、形式與時間
- 3報告您會收到發現與方向
需要您提供的資料
從 Meta Business Suite、TikTok、LinkedIn、YouTube 或其他平台匯出並以 CSV 貼上、或以截圖附上的單則貼文數據，加上期間與您對帳號的目標。也可以附上 PDF、Word 或 Excel 文件。
我們會詢問您：
- 是哪些平台與帳號？
- 您經營社群媒體的目標是什麼？
- 這些數據涵蓋哪段期間？
- 這段期間您有投放付費推廣嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們可以從我的帳號取得數據嗎？
不行，我們不會登入您的帳號。請匯出貼文數據，或擷取洞察報告畫面的截圖。
互動率如何計算？
互動次數除以觸及人數，除非您要求使用其他公式。我們對每個平台使用相同公式，以確保公平比較。
也會撰寫內容規劃嗎？
報告會提供清楚的方向。逐則貼文的完整規劃則需另外下單。
沒有找到您要的答案？