商業
成果範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
庫存放上好幾個月會凍結資金,而暢銷品卻偏偏在忙季前缺貨。我們會取得您的庫存與銷售匯出檔,計算每個品項的週轉率與庫存可售天數,把商品分成快速、緩慢和呆滯庫存,並標出補貨過早或過晚的品項。您會看到資金卡在哪些貨架上,以及應該先補哪些貨。
包含內容
- 您會收到什麼一份報告,包含每個品項的週轉率與庫存可售天數、商品的 ABC 分類、附金額的滯銷與呆滯庫存清單,以及補貨建議。成果會顯示在訂單頁面,並提供 Word 文件下載,表格另提供 Excel 檔(僅含數值,不含公式或圖表)。
- 各品項週轉率期間內庫存售出了幾輪
- 庫存可售天數以您目前的銷售速度,現有庫存可撐多久
- ABC 分類哪些品項帶來大部分營收
- 呆滯庫存清單無銷售的品項與被占用的資金
- 補貨說明哪些該提早買、延後買或不用買
服務流程
- 1需求說明您附上庫存與銷售匯出檔
- 2分析我們計算週轉率、可售天數與 ABC 分組
- 3報告您會收到表格、發現與補貨清單
需要您提供的資料
從您的會計或商店系統匯出的庫存與銷售資料(Excel、PDF 或 CSV 檔,或貼上的文字)、涵蓋的期間,以及若想以金額呈現則需進貨價格。
我們會詢問您:
- 匯出檔涵蓋哪個期間?
- 供應商下單後多久交貨?
- 商品中有季節性品項嗎?
- 您希望用這份報告做什麼決定?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
我的系統庫存和銷售是分開匯出的,可以嗎?
可以。請附上兩個檔案,並確保品項代碼一致,這樣我們才能合併。
什麼算呆滯庫存?
預設是近 90 天沒有銷售的品項。如果其他門檻更適合您的業務,請告訴我們。
可以規劃下一季的採購嗎?
我們會根據您匯出檔中的銷售提供補貨建議。完整的採購預測是我們服務目錄中的另一項服務。
沒有找到您要的答案?


