成果範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
上午 10 點的空椅子無法再賣第二次，在診所和美容沙龍裡，爽約悄悄吃掉了每週相當大的一塊。我們取得您預約或診所軟體的預約匯出檔，依星期、時段、服務項目、服務人員，以及預約提前多久計算爽約與臨時取消率，找出空檔背後的規律。您會得到關於提醒、訂金與排程的實用調整方式。
包含內容
- 您會收到什麼一份報告，包含依星期、時段、服務項目與提前天數的爽約及取消率、損失營收估算、最忙與最空的時段，以及對提醒與預約規則的調整建議。成果會顯示在訂單頁面，並提供 Word 文件下載，表格另提供 Excel 檔（僅含數值，不含公式或圖表）。
- 爽約地圖依星期、時段與服務項目
- 提前天數的影響提前很久的預約是否更常失約
- 損失營收空檔每月造成的損失
- 新客與回頭客誰更常缺席
- 預約規則建議提醒、訂金、超額預約上限
服務流程
- 1需求說明您附上預約匯出檔
- 2分析我們找出預約何時何地落空
- 3報告您會收到規律與規則調整建議
需要您提供的資料
包含日期、時間、服務項目、服務人員、狀態和預約日期的預約匯出檔，不含客戶姓名或電話，若想以金額呈現損失營收，請附上服務價格。
我們會詢問您：
- 您使用哪個預約系統？
- 您目前如何發送提醒，什麼時候發送？
- 預約時是否收取訂金或信用卡資料？
- 這是診所、美容沙龍，還是其他類型的店？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
需要病患或客戶的資料嗎？
不需要。寄送前請移除姓名、電話和任何健康紀錄。客戶編號就足以看出重複爽約的情形。
你們會建議收取爽約費嗎？
我們會呈現爽約造成多少損失，以及訂金或收費可能在哪裡有幫助，也會說明可能嚇跑客戶的風險。最終決定與當地規定由您自行確認。
可以比較我們的各個分店嗎？
可以，只要匯出檔有分店欄位。標準版和進階版會並排比較各分店。
沒有找到您要的答案？