Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
The client and all details are made up.
About this service
Social platforms report reach, views and interactions in their own ways, so it is hard to tell which posts actually work. From your exported or screenshotted stats we compare posts by format, topic and posting time, calculate engagement rates the same way across platforms and show follower growth over the period. The report tells you what to post more of and what to stop.
What is included
- What you getA report with top and bottom posts, results by format, topic and time, engagement rates, follower growth, findings and a content plan direction, as formatted text with tables on the order page. You also get it as a Word (.docx) report with the tables in Excel (.xlsx).
- Top and bottom postsAnd what they have in common
- Formats comparedReels, carousels, photos, video
- Engagement rateCalculated the same way everywhere
- Posting timesWhen your audience responds
- What to post nextClear content directions
How it works
- 1BriefYou share the stats and the goal
- 2AnalysisWe compare posts, formats and times
- 3ReportYou get findings and directions
What we need from you
Post-level stats from Meta Business Suite, TikTok, LinkedIn, YouTube or another platform pasted as CSV or attached as screenshots, the period and your goal for the accounts. Documents can also be attached as PDF, Word or Excel files.
We will ask you:
- Which platforms and accounts?
- What is the goal of your social media?
- What period do the stats cover?
- Did you run paid promotion in this period?
Compare packages
| Packages | BasicUp to 100 posts$15 | StandardUp to 300 posts$35 | PremiumUp to 1,000 posts$69 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Posts | up to 100 | up to 300 | up to 1,000 |
| Summary tables | up to 3 | up to 6 | up to 10 |
| Recommendations | Short | Yes | Detailed |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you get the stats from my account?
No, we do not log in to your accounts. Export the post stats or take screenshots of the insights screens.
How is engagement rate calculated?
Interactions divided by reach, unless you ask for another formula. We use the same formula for every platform so they compare fairly.
Do you write the content plan too?
The report gives clear directions for it. A full post-by-post plan is a separate order.