Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
The client and all details are made up.
About this service
Most students of online courses stop after the first modules, and the ones who finish are the ones who leave reviews and buy again. We write emails that meet students at key moments: a welcome that gets them to the first quick win, a nudge when someone has not logged in for a week, a cheer when they finish a module and a last push before the final lesson. Each email points to one specific next lesson, not the course in general.
What is included
- What you getStudent engagement emails with 2 subject lines and a preview line each, tied to course milestones and inactivity in a sending plan. You get them as text on the order page to paste into your course platform or email tool.
- First quick winWelcome that gets them started
- Inactivity nudgesFor students who went quiet
- Milestone emailsModule finished, halfway, final lesson
- One next lessonA direct link, not the dashboard
- Review requestAt the moment of success
How it works
- 1BriefYou share modules and drop-off points
- 2PlanWe map emails to milestones
- 3EmailsWe write each message
What we need from you
Your course and its modules, the first quick win, where students usually drop off, your platform and the tone you use with students.
We will ask you:
- What is the course, and how many modules does it have?
- Where do students usually stop?
- Which platform hosts the course?
- Is there a community, live call or certificate to mention?
Compare packages
| Packages | Basic1 engagement email$12 | Standard3 milestone emails$25 | Premium7 emails from welcome to review$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Emails | 1 | 3 | 7 |
| Subject lines per email | 2 | 2 | 2 |
| Sending plan | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you set up triggers in my course platform?
No, we do not log in to your platform. The sending plan says which event or delay triggers each email.
Can the emails upsell my next course?
Yes, in Premium we can add a gentle offer after the final lesson, once the student has had a win.
My platform cannot track inactivity. What then?
We time the emails by days since enrollment instead, which every platform supports.