Feedback analysisData Analysis

Analysis of your customer reviews and NPS comments

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Analysis of your customer reviews and NPS comments

Example result

Example for the Standard package

Data analysis: 9 months of bookings at a family-run guesthouse

Key numbers

MetricValue
Bookings (excl. cancelled)251
Room nights sold689
Revenue$78,540
Average rate per night$114
Cancellation rate11.6% (33 of 284)
Average stay2.7 nights

Summary by channel

ChannelBookingsShare of revenueAvg. rateCommissionNet per night
Booking platforms14254%$10915%$93
Direct (phone, email, website)8738%$1260%$126
Local travel agent228%$10210%$92

Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.

Trends and outliers

  • July and August made 41% of revenue; occupancy reached 93%.
  • March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
  • Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
  • Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.

Findings

  1. Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
  2. Midweek in spring is the only real gap; weekends sell themselves.
  3. Free cancellation on platforms costs about 27 lost nights over 9 months.

Recommendations

  1. Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
  2. Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
  3. Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
  4. Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".

All totals were cross-checked against the monthly sums in your sheet; the difference is $0.

Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"

The client and all details are made up.

About this service

Reviews and NPS comments tell you exactly why customers stay or leave, but nobody reads five hundred of them in a row. We tag every comment by theme and sentiment, count how often each theme comes up among promoters and detractors, and pick quotes that show the problem in the customers' own words. You see which few issues drive most of the complaints and what customers love enough to repeat.

What is included

  • What you getA report with themes, their frequency and sentiment, the NPS score if you send ratings, quotes per theme, findings and priorities, as formatted text with tables on the order page. You also get it as a Word (.docx) report with the tables in Excel (.xlsx).
  • Theme taggingEvery comment sorted
  • SentimentPositive, negative, mixed
  • NPS breakdownPromoters, passives, detractors
  • Customer quotesThe best examples per theme
  • PrioritiesIssues by frequency and impact

How it works

  1. 1
    BriefYou paste or attach the reviews or comments
  2. 2
    TaggingWe sort them by theme and tone
  3. 3
    ReportYou get themes, quotes and priorities

What we need from you

Reviews or survey comments pasted as text or CSV, with ratings or NPS scores if you have them, where they come from and what you want to improve. Documents can also be attached as PDF, Word or Excel files.

We will ask you:

  • Where do the comments come from?
  • Do you have ratings or scores with them?
  • What do you want to improve?
  • Which themes do you already expect?

Compare packages

PackagesBasicUp to 100 comments$15StandardUp to 300 comments$35PremiumUp to 1,000 comments$69
Deadline1 day2 days4 days
Revisions123
Commentsup to 100up to 300up to 1,000
Summary tablesup to 3up to 6up to 10
RecommendationsShortYesDetailed
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can comments be in several languages?

Yes, we tag them in the original and write the report in the language you choose.

Can you collect the reviews from the sites?

Paste or attach them into the brief. A link to a public page may help with a few, but long review lists rarely load in full.

What about personal data?

Remove customer names and contacts. The comment text and its score are all we need.

Packages
Order · $35· 2 days