Event budgetBusiness

Event or festival budget with ticket break-even

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Event or festival budget with ticket break-even

Example result

Example for the Standard package

12-month forecast: a coffee kiosk at a ferry terminal

Key assumptions

AssumptionValueSource
Average check$6.50Owner's menu
Ingredients and cup per sale$1.90Supplier price list
Card fees2.5% of revenue ($0.16)Payment terminal tariff
Fixed costs per month$9,000Rent $1,800, staff $6,400, utilities $350, other $450
Start-up spend$38,000Machine and grinders, fit-out, opening stock
Loan repayment$600 per monthLoan offer

Unit economics

  • Revenue per cup: $6.50
  • Variable cost per cup: $2.06
  • Contribution per cup: $4.44 (68% margin)

Break-even point

$9,000 ÷ $4.44 = 2,027 cups a month, about 68 cups a day over 30 days. The forecast reaches it in month 3.

Monthly forecast

MonthCups soldRevenue, $Profit, $Cash at month end, $
11,5009,750−2,3404,060
21,90012,350−5642,896
32,30014,9501,2123,508
42,60016,9002,5445,452
52,90018,8503,8768,728
63,10020,1504,76412,892
73,30021,4505,65217,944
83,30021,4505,65222,996
93,10020,1504,76427,160
102,90018,8503,87630,436
112,80018,2003,43233,268
123,00019,5004,32036,988

Year 1 totals: revenue $212,550, operating profit $37,188, cash at year end $36,988.

What the numbers say

  1. Months 1–2 are the tight spot. Cash drops to about $2,900 in month 2. Keep at least $3,000 in reserve or delay one hire until month 3.
  2. Summer carries the year. Months 5–9 bring about two-thirds of annual profit, so plan marketing and staff holidays around them.
  3. Price matters more than volume. Raising the average check by $0.50 lifts year 1 profit by about $16,900; selling 10% more cups adds about $15,000.
  4. Payback. At the current pace, the $38,000 start-up spend is covered in roughly 13 months.

All formulas are live in the Excel file: change any yellow cell on the Assumptions sheet and every month updates.

Client: Morning Dock, a coffee kiosk opening in March at a commuter ferry terminal. Owner's investment $25,000 plus a $20,000 equipment loan.

The client and all details are made up.

About this service

For a concert, conference, festival or meetup we build the budget line by line: venue, production, artists or speakers, staff, security, marketing, insurance and permits, with deposits and contingency. On the income side we lay out ticket tiers, early-bird and group prices, ticketing fees, sponsors, vendors and bar or merch sales. You see how many tickets you must sell to break even, the cash you need before ticket money arrives and what a half-full room would mean.

What is included

  • What you getA line-by-line budget, income by ticket tier and sponsor, break-even ticket count, a pre-event cash plan and assumptions, as text and an .xlsx file with values. This is a planning estimate, not financial, tax or investment advice.
  • Line-by-line budgetWith deposits and contingency
  • Ticket tiersEarly bird, regular, VIP, groups
  • Break-even ticketsSold seats you need
  • Pre-event cashDeposits paid before sales come in
  • Other incomeSponsors, vendors, bar, merch

How it works

  1. 1
    BriefYou share the event, capacity and costs
  2. 2
    CalculationWe build budget and ticket break-even
  3. 3
    DeliveryYou get tables, .xlsx and a summary

What we need from you

The event type, date, venue capacity, ticket tiers and prices, known costs and quotes, sponsors or vendors you expect and when each payment is due. Supplier quotes can be attached as PDF, Word or Excel.

We will ask you:

  • What kind of event and how many guests?
  • What ticket types and prices do you plan?
  • Which costs are already quoted?
  • Do you expect sponsors, vendors or bar income?

Compare packages

PackagesBasicBudget and break-even$15StandardBudget with cash plan$35PremiumUp to 3 dates, 3 scenarios$69
Deadline1 day2 days4 days
Revisions123
Events or days11up to 3
Scenarios113
Pre-event cash planNoYesYes
Excel file (.xlsx)YesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Is this financial advice?

No. It is a planning budget from your figures. Check contracts, insurance and taxes with the right advisers.

How much contingency should I keep?

We add a contingency line, usually 10 to 15% of costs, and you can change it in the assumptions.

Can you cover a recurring event series?

Yes. Premium handles up to 3 dates or a multi-day event with separate days.

Packages
Order · $35· 2 days