商業資料分析
分析您的資料，提出清楚的發現
價格起 US$15
成果範例
標準版方案範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
運費悄悄吞噬利潤：某個物流商在某個地區變慢、包裹落入較貴的重量級距、免運費的成本比它帶來的訂單還高。我們取得您從 Shopify、WooCommerce、電商平台或倉庫匯出的訂單，依物流商、地區與重量計算配送時間與每筆訂單運費，並比較客戶付的金額與您實際付的金額。您會看到哪些路線與物流商該重新議價或捨棄。
包含內容
- 您會收到什麼一份報告，包含依物流商與地區的配送時間與延遲占比、運費占訂單金額比例、重量級距的影響、收取與實付運費之間的落差，以及對費率、門檻與物流商的建議。成果會顯示在訂單頁面，並提供 Word 文件下載，表格另提供 Excel 檔（僅含數值，不含公式或圖表）。
- 配送時間依物流商與地區的平均與延遲占比
- 每筆訂單成本運費占訂單金額的比例
- 重量級距剛好超過價格門檻的訂單
- 免運費檢查您的門檻是否划算
- 物流商選項該在哪裡更換或重新議價
服務流程
- 1需求說明您附上訂單匯出檔
- 2分析我們依路線衡量時間與成本
- 3報告您會收到發現與運費調整建議
需要您提供的資料
包含訂單與配送日期、物流商、地區或郵遞區號、重量、訂單金額、收取的運費與實付運費的訂單匯出檔（Excel、PDF 或 CSV 檔），不含客戶姓名或地址。
我們會詢問您：
- 匯出檔來自哪個平台或倉庫？
- 您使用哪些物流商，條件為何？
- 您是否提供免運費，訂單金額門檻是多少？
- 您更困擾的是什麼：成本、速度還是客訴？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
我的匯出檔沒有配送日期，還能幫忙嗎？
可以處理成本、重量級距與門檻。配送時間則需要送達日期或物流商狀態的匯出檔。
你們能比較物流商的報價單嗎？
可以，只要您以 Excel 或 PDF 附上。我們會套用到您實際的訂單組合上，比起表面費率更能看出差異。
你們會幫我們聯絡物流商嗎？
不會。您會得到數字與論點，可帶進自己與物流商的談判。
沒有找到您要的答案？
