商業價格起 US$15
成果範例
標準版方案範例
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
客戶與所有細節皆為虛構。
關於此服務
主辦單位往往知道賣出了多少票，卻不知道實際來了多少人、是哪個管道帶來的，或為什麼免費報名者沒有出席。我們取得您從 Eventbrite、Luma、Zoom 或售票系統匯出的資料，計算報名速度、依票種與來源的到場率，並比較各場次或往屆活動。您會得到可放進贊助商報告的數字，以及下次活動的明確心得。
包含內容
- 您會收到什麼一份報告，包含每週報名速度、依票種與來源的到場率、各場次出席人數、與往屆活動的比較，以及對宣傳與提醒的建議。成果會顯示在訂單頁面，並提供 Word 文件下載，表格另提供 Excel 檔（僅含數值，不含公式或圖表）。
- 報名速度活動前逐週變化
- 到場率依票種、價格與來源
- 場次出席哪些講座與工作坊吸引了人潮
- 屆別比較今年與往屆活動的對照
- 贊助商數據可直接放進報告的清楚數字
服務流程
- 1需求說明您附上報名與報到資料
- 2分析我們衡量速度、來源與到場
- 3報告您會收到發現與下次的心得
需要您提供的資料
包含日期、票種、來源或優惠碼與出席狀態的報名與報到匯出檔（不含姓名或電子郵件），以及活動日期和您與上屆相比做了哪些改變。
我們會詢問您：
- 活動是線上、實體還是混合式？
- 您使用哪個平台進行報名？
- 票券是免費、付費，還是兩者皆有？
- 誰會看到結果？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
為什麼免費活動的出席率這麼低？
免費報名不需要承擔任何承諾，所以流失往往很高。報告會依來源呈現您實際的比率，以及似乎有幫助的提醒方式。
也能分析意見回饋問卷的結果嗎？
可以，請一併附上問卷匯出檔。進階版會把評分連結到場次與票種。
我們沒有報到資料，還有用嗎？
報名速度與來源仍然有用。沒有報到資料，我們就無法衡量到場率，報告會註明這點。
沒有找到您要的答案？
