Marketing hiring kitRecruiting & Hiring

Interview kit for a marketing manager: job ad, questions on channels, budgets and results, scorecard

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Interview kit for a marketing manager: job ad, questions on channels, budgets and results, scorecard

Example result

Example for the Standard package

Interview kit: barista for a busy city-centre coffee shop

Short job ad

Barista, full-time, city centre. $18–20 an hour plus tips, shifts from 6:30 am, two weekends a month. You'll make coffee for about 600 people a day, keep the bar clean and remember what the regulars drink. Six months behind a busy bar is enough; we'll teach you our recipes.

Stage 2: main interview (4 of 18 questions)

CompetenceQuestionA strong answerA weak answer
Working under pressure"Tell me about your busiest shift. What did you do when the queue reached the door?"A real shift, a clear order of tasks, asked for help earlyTalks in general terms, "I just work faster"
Care for guests"A regular says their flat white tastes different today. What do you do?"Asks what is different, remakes it, checks the grinderDefends the drink, or remakes it without asking
Teamwork"How do you share the bar with a colleague when you're both making drinks?"Clear roles, calls out orders, cleans as they goPrefers to work alone
Reliability"Our shifts start at 6:30. How would you get here?"A concrete plan and a back-upNo plan

Scorecard (weights)

CompetenceWeightScore 1–5
Working under pressure30%
Care for guests25%
Coffee basics20%
Teamwork15%
Reliability10%

Files: Word and PDF. Every question is about the job: none asks about age, family plans, health, religion or origin. We never search for or contact candidates, and the choice of whom to hire is yours.

Client: Morning Fold, a coffee shop with 9 staff and about 600 orders a day. Task: hire a barista who stays calm at the morning rush and is friendly with regulars. Standard package: a job ad in two versions, a phone screen and a main interview, 25 questions and a weighted scorecard. Excerpt below.

The client and all details are made up.

About this service

A marketing manager can talk well about campaigns; the interview should find out what they actually did and how they measured it. This kit gives you a job ad and questions on the channels that matter to you, such as social media, email, paid ads, SEO or events, plus planning, budgets, working with agencies and freelancers, and reading results in tools like Google Analytics. Notes show the difference between a vague answer and one with clear goals, actions and numbers, and a scorecard keeps every candidate on the same points. Premium adds a test task: a short launch or campaign plan for a product you describe, with a checking guide. We never look for or contact candidates and never say whom to hire. Questions stay on the job and leave out age, family, health and beliefs.

What is included

  • What you getA Word and PDF kit for a marketing role: the job ad, questions by competence for each stage in your package, what to listen for and a scorecard. From Standard, a short screening call, a short ad for job boards and a weighted scorecard; in Premium, a third stage, a plan task on a product you describe with a checking guide, and reference questions.
  • Your channelsQuestions on the channels you name, not a generic list
  • Numbers and resultsGoals, budgets, reach and conversions in past work
  • Working with othersAgencies, freelancers, sales and the owner
  • ScorecardStrategy, execution, analysis and communication on one scale
  • Fair questionsAbout the job only, nothing on age, family, health or beliefs

How it works

  1. 1
    BriefYou describe the product, customers and channels
  2. 2
    KitWe write the ad, the questions, answer notes and the scorecard
  3. 3
    DeliveryYou get the kit in Word and PDF on the order page
  4. 4
    Your interviewsYou invite candidates, interview them and review portfolios yourself

What we need from you

Your business and product, who your customers are, the channels you use now and want to grow, the budget the person will run if any, whom they report to and work with, the level (hands-on or leading other marketers), must-have and nice-to-have skills, the pay range and conditions you really offer, and how many interview stages you plan. You may attach your job description, an old ad or a short note on your product, up to 3 files. Please do not send candidates' CVs or other personal data.

We will ask you:

  • What do you sell, and to whom?
  • Which channels will the person run?
  • Which skills are a must, and which are a plus?
  • What do you offer?
  • How will you interview?

Compare packages

PackagesBasicAd and 10 marketing questions$13StandardScreen call and case interview$26Premium3 stages and a plan task$44
Deadline1 day2 days3 days
Revisions123
Job adfull versionfull and short versionsfull and short versions
Interview questions102540
Interview stages123
Competences coveredup to 4up to 6up to 8
Scorecardsimpleweightedweighted, for each stage
Test task with a checking guideNoNoYes
RoleMarketing managerMarketing managerMarketing manager
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Is the test task free work for our business?

No. It is a short plan with a suggested time limit, built on the product you describe, so it shows how a person thinks without asking for a ready campaign.

Can the kit focus on one channel, such as social media?

Yes. Tell us which channels matter, and the questions and the scorecard put most weight on them.

Can you check a candidate's portfolio or results?

No. The kit gives you questions to ask about past campaigns and numbers; you review portfolios yourself.

Will you find or contact candidates?

No. We prepare the documents; you post the ad, invite candidates and interview them yourself.

Will you tell me whom to hire?

No. The scorecard helps you compare candidates on the same points, but the decision is always yours.

Did not find your answer?

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