Delivery analyticsData Analysis

Delivery time and shipping cost analysis from your order export

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Delivery time and shipping cost analysis from your order export

Example result

Example for the Standard package

Data analysis: 9 months of bookings at a family-run guesthouse

Key numbers

MetricValue
Bookings (excl. cancelled)251
Room nights sold689
Revenue$78,540
Average rate per night$114
Cancellation rate11.6% (33 of 284)
Average stay2.7 nights

Summary by channel

ChannelBookingsShare of revenueAvg. rateCommissionNet per night
Booking platforms14254%$10915%$93
Direct (phone, email, website)8738%$1260%$126
Local travel agent228%$10210%$92

Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.

Trends and outliers

  • July and August made 41% of revenue; occupancy reached 93%.
  • March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
  • Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
  • Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.

Findings

  1. Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
  2. Midweek in spring is the only real gap; weekends sell themselves.
  3. Free cancellation on platforms costs about 27 lost nights over 9 months.

Recommendations

  1. Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
  2. Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
  3. Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
  4. Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".

All totals were cross-checked against the monthly sums in your sheet; the difference is $0.

Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"

The client and all details are made up.

About this service

Shipping eats margin quietly: a carrier gets slower in one region, packages land in a pricier weight band, free shipping costs more than the orders it wins. We take your order export from Shopify, WooCommerce, a marketplace or your warehouse, calculate delivery times and shipping cost per order by carrier, region and weight, and compare what customers paid with what you paid. You see which routes and carriers to renegotiate or drop.

What is included

  • What you getA report with delivery time and late share by carrier and region, shipping cost as a share of order value, weight band effects, the gap between charged and paid shipping and suggestions for rates, thresholds and carriers. You get it on the order page and as a Word document, with the tables also as an Excel file (values only, no formulas or charts).
  • Delivery timesAverage and late share by carrier and region
  • Cost per orderShipping as a share of order value
  • Weight bandsOrders just over a price break
  • Free shipping checkIs your threshold paying off
  • Carrier optionsWhere to switch or renegotiate

How it works

  1. 1
    BriefYou attach the order export
  2. 2
    AnalysisWe measure times and costs by route
  3. 3
    ReportYou get findings and shipping changes

What we need from you

An order export as Excel, PDF or CSV with order and delivery dates, carrier, region or postcode, weight, order value, shipping charged and shipping cost, without customer names or addresses.

We will ask you:

  • Which platform or warehouse is the export from?
  • Which carriers do you use, and on which terms?
  • Do you offer free shipping, and from what order value?
  • What bothers you more: cost, speed or complaints?

Compare packages

PackagesBasicUp to 100 orders$15StandardUp to 300 orders$35PremiumUp to 1,000 orders$69
Deadline1 day2 days4 days
Revisions123
Ordersup to 100up to 300up to 1,000
Summary tablesup to 3up to 6up to 10
Carrier price lists comparedNoup to 2up to 4
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

My export has no delivery dates. Can you still help?

Yes with costs, weight bands and thresholds. Delivery times need a delivered date or a carrier status export.

Can you compare carrier price lists?

Yes, if you attach them as Excel or PDF. We apply them to your real order mix, which shows the difference better than headline rates.

Do you contact carriers for us?

No. You get the figures and arguments to take into your own talks with carriers.

Packages
Order · $35· 2 days