About this service
We adapt slogans, ad copy, social posts and campaign messages so they land in another language with the same effect, which is often impossible with a direct translation. For each headline or slogan you get several options and a back-translation into English, so you can see exactly what each one says. Wordplay, rhythm and cultural references are recreated for the new audience, and we note anything that could be misread there.
What is included
- What you getThe adapted copy with several options for each headline or slogan, a back-translation of every option and notes on cultural risks.
- Several options per sloganDifferent angles to choose from
- Back-translationWhat each option says, in English
- Wordplay recreatedNew puns and rhythm, not lost ones
- Cultural risk notesWords or images that may backfire
- Length for the formatAd and social limits respected
How it works
- 1BriefYou send the copy, market and campaign goal
- 2TranscreationWe write options and back-translations
- 3DeliveryYou get the options with notes
What we need from you
The source copy, the target language and market, what the campaign should make people feel or do, and any brand words that must stay.
We will ask you:
- Which language and market is the campaign for?
- What should people feel or do after reading?
- Where will the copy run?
- Which words must stay unchanged?
Compare packages
| Packages | BasicUp to 300 words$15 | StandardUp to 1,000 words$29 | PremiumUp to 2,500 words$55 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Source length | up to 300 words | up to 1,000 words | up to 2,500 words |
| Options per headline or slogan | 2 | 3 | 3 |
| Back-translation | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
How is this different from translation?
A translation keeps the words; transcreation keeps the effect. The new text may say it differently to work as well.
Why do I need a back-translation?
So you can see what each option really says before you approve it, even without knowing the language.
Can I ask for changes?
Yes, within the revisions of your package.