Car sales scriptPhone Sales

Sales call script for a car dealership: calling back enquiries, finding the right car, objections and a test drive

Usually ready in 15 minutesRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Sales call script for a car dealership: calling back enquiries, finding the right car, objections and a test drive

Example result

Example for the Standard package

Call script: inviting past customers of a window cleaning firm back for spring

Scenario 1: a past customer answers

Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"

  • Yes → go to The reason for the call.
  • "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
  • "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.

The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"

AnswerWhat to say next
"Yes""Great. Is it the same as last time, outside only, or inside too?" → Booking
"How much is it?""Last time it was the outside of a two-storey house. That's $120 this season." → Booking
"We're not sure yet""No problem. I can hold a day for you until Friday with nothing to pay. Shall I?"
"We use someone else now"Go to objection 7.

Objections (3 of 15)

4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"

7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"

11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."

Voicemail

"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"

Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.

Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.

The client and all details are made up.

About this service

Car buyers send enquiries to several dealers at once, and the one who calls back with useful questions usually gets the visit. This script helps your sales staff do that: a quick greeting, questions about how the car will be used, budget and a possible trade-in, how to talk about stock you actually have, and a close to a test drive or a showroom visit. It answers objections like 'it's cheaper at another dealer', 'I'm just looking' and 'what's my final price'. Cars, prices, finance and trade-in terms come only from your brief. You get a Word and PDF script. We write it only: we never call buyers, quote prices or offer finance, and the script never invents stock or discounts. Calling and finance advertising rules differ by country, so check the script against yours.

What is included

  • What you getA Word and PDF script: each call in your package with a greeting, questions about needs, budget and trade-in, branches for the usual answers, a close to a test drive or visit and replies to the objections in your package. From Standard, a voicemail and a follow-up message; in Premium, a one-page cheat sheet and a short training guide with role-play in pairs.
  • Fast enquiry callbackA short opening that shows you read the enquiry
  • Needs and budgetHow the car will be used, payment plans and trade-in
  • Price objectionsComparing offers fairly, using your real terms
  • Test drive bookingDate, time, the car and documents to bring
  • Buyers who went quietA polite follow-up with a reason to come back

How it works

  1. 1
    BriefYou send your brands, stock rules, terms and call types
  2. 2
    ScriptWe write the calls, branches and objection replies
  3. 3
    DeliveryYou get the script in Word and PDF on the order page
  4. 4
    Your callsYour sales staff use it and you ask for changes within the package

What we need from you

New or used cars and the brands you sell, how stock and prices should be discussed on the phone, your real finance, leasing and trade-in terms, which calls you need (online enquiries, trade-ins, quiet buyers, service customers), what a good call ends with, the objections you hear most, and the language and tone. You may attach a current script, an offer page or notes as Word or PDF files or screenshots, up to 3 files.

We will ask you:

  • What do you sell?
  • Which calls do you need?
  • What should a good call end with?
  • Which objections do you hear most?

Compare packages

PackagesBasic1 call, 5 objections$12Standard3 calls, 15 objections$25Premium5 calls, 30 objections, training$47
Deadline1 day2 days3 days
Revisions123
Scenarios135
Branches per scenarioup to 3up to 5up to 8
Objections with answers51530
Voicemail and follow-up messageNoYesYes
Cheat sheet and training guideNoNoYes
BusinessCar dealershipCar dealershipCar dealership
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you call buyers for us?

No. We write the script; your sales staff make the calls.

Will the script quote finance rates?

Only the terms you send, in your wording. We do not calculate payments or offer finance, and finance advertising rules apply in many countries, so check them.

Can it include trade-in calls?

Yes. Trade-in can be one of the scenarios in your package, with questions about the current car and how valuation works at your dealership.

Do you promise more test drives or sales?

No. Results depend on your stock, prices and who calls. Try the script and ask for changes within your package.

Did not find your answer?

Packages