B2B cold call scriptPhone Sales

B2B software cold call script: reaching the right person, discovery questions, objections and a booked demo

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B2B software cold call script: reaching the right person, discovery questions, objections and a booked demo

Example result

Example for the Standard package

Call script: inviting past customers of a window cleaning firm back for spring

Scenario 1: a past customer answers

Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"

  • Yes → go to The reason for the call.
  • "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
  • "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.

The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"

AnswerWhat to say next
"Yes""Great. Is it the same as last time, outside only, or inside too?" → Booking
"How much is it?""Last time it was the outside of a two-storey house. That's $120 this season." → Booking
"We're not sure yet""No problem. I can hold a day for you until Friday with nothing to pay. Shall I?"
"We use someone else now"Go to objection 7.

Objections (3 of 15)

4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"

7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"

11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."

Voicemail

"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"

Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.

Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.

The client and all details are made up.

About this service

Cold calls to companies rarely fail on the product; they fail at the gatekeeper, in the first twenty seconds, or on 'send me an email'. This script is built for selling software to businesses: getting past reception politely, a short opening tied to a problem your buyer has, discovery questions about their current tools and process, and a close to a demo or a trial. Objections such as 'we already use something', 'no budget this year' and 'I'm not the right person' get short, honest replies. You send your product, who it is for, real pricing and trial terms and the roles you call. You get a Word and PDF script. We write it only: we never call your prospects or build lists, and we don't invent customer results or figures. Cold-call rules for businesses differ by country, so check the script against yours.

What is included

  • What you getA Word and PDF script: each call in your package with a short opening, discovery questions, branches for the usual answers, a close to a demo or trial and replies to the objections in your package. From Standard, a voicemail and a follow-up email; in Premium, a one-page cheat sheet and a short training guide with role-play in pairs for new sales reps.
  • Past the gatekeeperPolite, honest ways to reach the right person
  • A 20-second openingWho you are and the problem you solve, without a long pitch
  • Discovery questionsCurrent tools, process, pain points and who decides
  • Brush-off replies'Send an email', 'no budget', 'we have a system'
  • Demo bookingDate, attendees and what to prepare

How it works

  1. 1
    BriefYou describe the product, the buyers and the roles you call
  2. 2
    ScriptWe write the calls, branches and objection replies
  3. 3
    DeliveryYou get the script in Word and PDF on the order page
  4. 4
    Your callsYour reps use it and you ask for changes within the package

What we need from you

What your software does and the problems it solves, which companies and roles you sell to, real pricing and trial terms, the tools buyers usually use now, what a good call ends with (a demo, a trial sign-up, a meeting with the decision-maker), the objections your reps hear most, customer results you are allowed to mention, and the language and tone. You may attach a one-pager, a current script or notes as Word or PDF files or screenshots, up to 3 files.

We will ask you:

  • What does your software do?
  • Who do you call?
  • What should a good call end with?
  • Which objections do you hear most?

Compare packages

Basic1 cold call, 5 objections$13Standard3 calls, 15 objections$25Premium5 calls, 30 objections, training$49
Deadline1 day2 days3 days
Revisions123
Scenarios135
Branches per scenarioup to 3up to 5up to 8
Objections with answers51530
Voicemail and follow-up messageNoYesYes
Cheat sheet and training guideNoNoYes
BusinessB2B softwareB2B softwareB2B software
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you call our prospects or find contacts?

No. We write the script only; we do not call anyone or build contact lists.

Can you mention our customer results?

Yes, if you send them and are allowed to share them. We never invent cases, numbers or customer names.

Can the script cover several industries?

Yes. Each industry or role with its own opening counts as one scenario in your package.

Do you promise more demos or deals?

No. Results depend on your product, your list and who calls. The script gives calls a clear structure; try it and ask for changes within your package.

Is cold calling businesses allowed?

Rules differ by country. The caller always says who they are and why they call, and stops if asked; check your local rules before use, this is not legal advice.

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