Real estate call scriptPhone Sales

Real estate agency call script: calls to buyers, sellers and landlords, objections and a booked viewing

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Real estate agency call script: calls to buyers, sellers and landlords, objections and a booked viewing

Example result

Example for the Standard package

Call script: inviting past customers of a window cleaning firm back for spring

Scenario 1: a past customer answers

Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"

  • Yes → go to The reason for the call.
  • "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
  • "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.

The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"

AnswerWhat to say next
"Yes""Great. Is it the same as last time, outside only, or inside too?" → Booking
"How much is it?""Last time it was the outside of a two-storey house. That's $120 this season." → Booking
"We're not sure yet""No problem. I can hold a day for you until Friday with nothing to pay. Shall I?"
"We use someone else now"Go to objection 7.

Objections (3 of 15)

4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"

7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"

11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."

Voicemail

"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"

Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.

Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.

The client and all details are made up.

About this service

Agents lose listings and viewings in the first minute of a call: the owner says they will sell on their own, the buyer only wanted the price. This script lays those calls out step by step: calling back buyer enquiries, reaching owners who sell without an agent, landlords and past clients, and agreeing on a viewing or a valuation. It covers the objections agents hear every day, such as your fee, 'I already have an agent' and 'just send me the details'. You send your listings, your real fee and terms, the area you cover and the calls you make. You get a Word and PDF script. We write it only: we do not call owners or buyers, and we never add prices, fees or property facts you did not give us. Cold-call and consent rules differ by country, so check the script against yours.

What is included

  • What you getA Word and PDF script: each call in your package from the greeting to a booked viewing, valuation or callback, with branches for the usual answers and replies to the objections in your package. From Standard, also a voicemail and a follow-up text with the listing link; in Premium, a one-page cheat sheet and a short training guide with role-play in pairs for new agents.
  • Buyer enquiry callbacksBudget, area, timing and how the purchase will be paid for
  • Calls to ownersFor people selling on their own, polite and without pressure
  • Fee objectionsWhy your service is worth its fee, using your own terms
  • Viewing or valuationA clear way to agree on a date, time and place
  • After the callWhat to send and when to call again

How it works

  1. 1
    BriefYou describe your listings, fee, area and the calls you make
  2. 2
    ScriptWe write each call, its branches and the objection replies
  3. 3
    DeliveryYou get the script in Word and PDF on the order page
  4. 4
    Your callsYour agents rehearse it, use it and ask for changes within the package

What we need from you

Which calls you need (buyer enquiries, owners selling on their own, landlords, past clients), the kinds of property and the area you cover, your real fee and terms, what a good call ends with (a viewing, a valuation visit, a meeting to sign an agreement), the objections your agents hear most, and the language and tone. You may attach a current script, a listing page or notes as Word or PDF files or screenshots, up to 3 files.

We will ask you:

  • Which calls do you need?
  • What do you offer and on what terms?
  • What should a good call end with?
  • Which objections do agents hear most?

Compare packages

Basic1 call type, 5 objections$13Standard3 call types, 15 objections$25Premium5 call types, 30 objections, training$47
Deadline1 day2 days3 days
Revisions123
Scenarios135
Branches per scenarioup to 3up to 5up to 8
Objections with answers51530
Voicemail and follow-up messageNoYesYes
Cheat sheet and training guideNoNoYes
BusinessReal estate agencyReal estate agencyReal estate agency
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you call owners or buyers for us?

No. We write the script; your agents make and take the calls.

Can it cover rentals as well as sales?

Yes. Name the call types in the brief; each one counts as a scenario in your package.

Will the script quote prices or market figures?

Only the ones you send. We never invent property prices, your fee or market numbers.

Do you promise more listings or deals?

No. Results depend on your listings, your contacts and who calls. The script gives calls a clear structure; try it and ask for changes within your package.

Is it allowed to cold-call owners?

Rules on cold calls, do-not-call lists, consent and recording differ by country. In the script the caller always says who they are and why they call; check your local rules before use, this is not legal advice.

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