商業
成果範例
Call script: inviting past customers of a window cleaning firm back for spring
Scenario 1: a past customer answers
Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"
- Yes → go to The reason for the call.
- "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
- "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.
The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"
| Answer | What to say next |
|---|---|
| "Yes" | "Great. Is it the same as last time, outside only, or inside too?" → Booking |
| "How much is it?" | "Last time it was the outside of a two-storey house. That's $120 this season." → Booking |
| "We're not sure yet" | "No problem. I can hold a day for you until Friday with nothing to pay. Shall I?" |
| "We use someone else now" | Go to objection 7. |
Objections (3 of 15)
4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"
7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"
11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."
Voicemail
"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"
Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.
Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.
客戶與所有細節皆為虛構。
關於此服務
對企業的開發電話很少敗在產品本身;而是敗在總機或櫃檯、開場的前二十秒,或一句「寄信給我」。這份話術專為向企業銷售軟體而設計:禮貌地通過櫃檯、以買方面臨的問題串起簡短開場、詢問目前工具與流程的探索式問題,並收尾到產品示範或試用。對於「我們已經在用別的了」、「今年沒有預算」和「我不是適合的人」等異議,給出簡短而誠實的回覆。您提供產品、目標客群、實際價格與試用條件,以及要聯繫的職務。您會拿到 Word 與 PDF 話術稿。我們只負責撰寫:不會打電話給您的潛在客戶,也不建立名單,更不會編造客戶成果或數字。各國對企業開發電話的規定不同,請依您所在地確認話術。
包含內容
- 您會拿到什麼一份 Word 與 PDF 話術稿:方案內每一種通話,包含簡短開場、探索式提問、常見回應的分支、約成示範或試用的收尾,以及方案內異議的回覆。標準版起另附語音留言與後續電子郵件;進階版再加一頁速查表,以及供新進業務兩兩角色演練的簡短訓練指南。
- 通過櫃檯有禮貌、誠實地找到對的人
- 20 秒開場說明您是誰、解決什麼問題,不長篇推銷
- 探索式提問目前使用的工具、流程、痛點,以及決策者是誰
- 打發式回應的對策「寄封信吧」、「沒預算」、「我們有系統了」
- 預約示範日期、出席者,以及需要準備什麼
服務流程
- 1需求說明您說明產品、買方與要聯繫的職務
- 2話術我們撰寫通話、分支與異議回覆
- 3交付您在訂單頁面取得 Word 與 PDF 話術稿
- 4您的通話您的業務使用,並在方案範圍內提出修改
需要您提供的資料
您的軟體做什麼、解決哪些問題、銷售對象是哪些公司與職務、實際價格與試用條件、買方目前常用的工具、一通好電話的結尾(產品示範、試用註冊、與決策者會面)、業務最常聽到的異議、可以提及的客戶成果,以及語言與語氣。您可以附上一頁簡介、現有話術或筆記,格式為 Word、PDF 檔或截圖,最多 3 個檔案。
我們會詢問您:
- 您的軟體做什麼?
- 您要打給誰?
- 一通好電話應以什麼作結?
- 您最常聽到哪些異議?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
你們會打電話給我們的潛在客戶或找聯絡人嗎?
不會。我們只負責撰寫話術;不會打電話給任何人,也不建立聯絡名單。
能提到我們的客戶成果嗎?
可以,前提是您提供且有權分享。我們絕不編造案例、數字或客戶名稱。
話術能涵蓋多個產業嗎?
可以。每個有自己開場的產業或職務,在方案中算作一個情境。
你們會保證增加示範或成交嗎?
不會。成果取決於您的產品、名單與撥打的人。話術為通話提供清楚的架構;請先試用,並在方案範圍內提出修改。
可以對企業做開發電話嗎?
規定因國家而異。來電者一定會表明身分與來意,對方要求時即停止;使用前請確認當地規定,這不構成法律建議。
沒有找到您要的答案?


