成果範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
我們撰寫客戶從結帳到下一次下單之間會收到的郵件：說明後續流程的感謝信、到貨當天附保養或設定提示的關心信，以及在商品真正使用過後寄出的評價邀請信。每封郵件只做一件事，讓評價請求不會被交叉銷售淹沒。
包含內容
- 您會得到什麼可直接使用的郵件文字，每封附兩個主旨與預覽文字；較高方案另含與訂單及到貨事件連動的寄送時機。
- 感謝信訂單已確認，以及後續流程
- 使用提示商品的保養、設定或初次使用步驟
- 評價邀請在到貨後適當時機寄出，附一個清楚的連結
- 回購提醒補充品、配件或下次訂單的優惠碼
服務流程
- 1需求說明您說明商品與到貨時程
- 2流程圖我們將每封郵件安排在訂單時間軸上
- 3撰寫我們撰寫主旨、預覽文字與內文
需要您提供的資料
您販售的商品、一般到貨時間、您蒐集評價的地方（您的網站、Google、Trustpilot、市集），以及您可為下次訂單提供的任何折扣。
我們會詢問您：
- 通常多久會到貨？
- 客戶應該在哪裡留下評價？
- 客戶需要哪些提示才能把商品用好？
- 您能為下次訂單提供什麼嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
可以用折扣換取評價嗎？
我們不撰寫「好評換折扣」的內容：許多評價平台禁止這麼做。我們可以感謝客戶提供任何誠實的評價，或另行提供下次訂單的優惠碼。
這些郵件能用在 Shopify、Klaviyo 或 Mailchimp 嗎？
可以，您會收到標示好合併標籤（如名字與訂單編號）的純文字，可貼進任何電子郵件工具。
你們會設定流程嗎？
不會，我們交付文字與寄送時機。觸發條件需由您或您的開發人員在電子郵件工具中設定。
沒有找到您要的答案？