NPS survey scriptPhone Surveys

NPS phone survey script: the 0-10 question in fixed words, the 'why' follow-up, promoter and detractor branches

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NPS phone survey script: the 0-10 question in fixed words, the 'why' follow-up, promoter and detractor branches

Example result

Example for the Standard package

Call script: inviting past customers of a window cleaning firm back for spring

Scenario 1: a past customer answers

Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"

  • Yes → go to The reason for the call.
  • "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
  • "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.

The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"

AnswerWhat to say next
"Yes""Great. Is it the same as last time, outside only, or inside too?" → Booking
"How much is it?""Last time it was the outside of a two-storey house. That's $120 this season." → Booking
"We're not sure yet""No problem. I can hold a day for you until Friday with nothing to pay. Shall I?"
"We use someone else now"Go to objection 7.

Objections (3 of 15)

4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"

7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"

11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."

Voicemail

"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"

Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.

Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.

The client and all details are made up.

About this service

NPS is one question, but on the phone it is easy to spoil: callers hint at the answer, skip the 'why', or turn a detractor's call into an argument. This script keeps it clean. The caller introduces the survey, asks how likely the customer is to recommend you on a 0-10 scale in exactly the same words each time, then asks one or two open follow-ups that depend on the score. Promoters, passives and detractors each get their own short branch: a thank-you, a question about what would make it a 10, or a calm offer to pass a problem on. Refusals and 'is this a sales call?' get polite replies. You get a Word and PDF script. We write it only: we never call your customers or count the score. Rules on calling customers differ by country, so check the script against yours.

What is included

  • What you getA Word and PDF script: each NPS call in your package with an introduction, the 0-10 question in fixed wording, follow-ups for promoters, passives and detractors, a close and replies to the refusals in your package. From Standard, a voicemail message and a thank-you text or email; in Premium, a one-page cheat sheet and a short training guide on keeping the question neutral, with practice in pairs.
  • The question in fixed wordsThe same wording on every call, with no hints
  • The 'why' follow-upOpen questions that bring out the real reason
  • PromotersA thank-you and what they value most
  • DetractorsListening without arguing and passing problems on
  • Polite refusalsBusy, suspicious or not interested

How it works

  1. 1
    BriefYou describe the customers, the moment of the call and your follow-ups
  2. 2
    ScriptWe write the introduction, branches and replies
  3. 3
    DeliveryYou get the script in Word and PDF on the order page
  4. 4
    Your surveyYour staff make the calls and you ask for changes within the package

What we need from you

Your business and which customers you will call, when the call happens (after a purchase, every quarter, after leaving), the exact NPS question wording if you already use one, the follow-up topics you care about, what to do with a detractor's complaint, how long the call may take, phrases your rules require, and the language and tone. You may attach a current questionnaire or past results summary as Word or PDF files or screenshots, up to 3 files. Please do not send customers' personal data.

We will ask you:

  • Which customers will you call and when?
  • Do you already have a fixed NPS wording?
  • What follow-up topics matter to you?
  • What happens after a low score?

Compare packages

PackagesBasic1 NPS call, 5 refusals$12Standard3 NPS calls, 15 refusals$25Premium5 NPS calls, 30 refusals, training$46
Deadline1 day2 days3 days
Revisions123
Scenarios135
Branches per scenarioup to 3up to 5up to 8
Objections with answers51530
Voicemail and follow-up messageNoYesYes
Cheat sheet and training guideNoNoYes
SurveyNPSNPSNPS
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you call customers or calculate our NPS?

No. We write the script; your staff make the calls and you count the score in your own tools.

Why does the question have to be word for word?

Different wording gives different scores, so results stop being comparable over time. The script marks the lines that must not change.

Can we add a few more questions?

Yes, after the NPS question and the 'why', as long as the call stays short. Tell us the topics in the brief.

Do you promise a higher NPS?

No. The script helps you collect honest answers; the score depends on your customers' experience.

Did not find your answer?

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