商業
成果範例
Call script: inviting past customers of a window cleaning firm back for spring
Scenario 1: a past customer answers
Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"
- Yes → go to The reason for the call.
- "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
- "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.
The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"
| Answer | What to say next |
|---|---|
| "Yes" | "Great. Is it the same as last time, outside only, or inside too?" → Booking |
| "How much is it?" | "Last time it was the outside of a two-storey house. That's $120 this season." → Booking |
| "We're not sure yet" | "No problem. I can hold a day for you until Friday with nothing to pay. Shall I?" |
| "We use someone else now" | Go to objection 7. |
Objections (3 of 15)
4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"
7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"
11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."
Voicemail
"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"
Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.
Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.
客戶與所有細節皆為虛構。
關於此服務
健身的潛在客戶熱度只維持一兩天;之後對方就自己說服自己放棄了。這份話術協助您的櫃檯與業務人員以親切的語氣快速回電:詢問對方想從訓練中得到什麼、邀請體驗或參觀、簡單說明會籍並約好時間。它也涵蓋續約與不再來的會員,重點是先傾聽,再提供回來的方式。對於「太貴了」、「沒時間」和「過完年再開始」等異議,給出簡短而誠實的回覆。會籍、價格與優惠完全來自您的需求說明。您會拿到 Word 與 PDF 話術稿。我們只負責撰寫,不會打電話給任何人。話術不承諾健康或減重成果,也不提供訓練或醫療建議。各國對通話的規定不同,請依您所在地確認話術。
包含內容
- 您會拿到什麼一份 Word 與 PDF 話術稿:方案內每一種通話,包含問候、關於目標與時間安排的提問、會籍的簡單說明、常見回應的分支、約成體驗、參觀或續約的收尾,以及方案內異議的回覆。標準版起另附語音留言與提醒簡訊;進階版再加一頁速查表,以及供兩兩演練的簡短訓練指南。
- 先談目標對方想要什麼、何時能訓練
- 體驗或參觀簡單的邀請,提供兩個時間選項
- 白話說明會籍您的方案與價格,不列冗長清單
- 不再來的會員先傾聽,再提供回來的方式
- 只做誠實的承諾不談體重、健康或成果
服務流程
- 1需求說明您提供會籍、價格、優惠與通話類型
- 2話術我們撰寫通話、分支與異議回覆
- 3交付您在訂單頁面取得 Word 與 PDF 話術稿
- 4您的通話您的人員使用,並在方案範圍內提出修改
需要您提供的資料
俱樂部的型態(健身房、工作室、泳池、團體課程)、會籍及其實際價格與任何體驗或入門優惠、營業時間、需要哪些通話(新名單、續約、不再來的會員、暫停會籍)、一通好電話的結尾、您最常聽到的異議、必須或不得使用的字眼,以及語言與語氣。您可以附上價目表、現有話術或筆記,格式為 Word、PDF 檔或截圖,最多 3 個檔案。
我們會詢問您:
- 您需要哪些通話?
- 您有哪些會籍與優惠?
- 一通好電話應以什麼作結?
- 您最常聽到哪些異議?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
你們會打電話給我們的名單或會員嗎?
不會。我們負責撰寫話術,通話由您的人員自行撥打。
話術能談成果嗎?
話術談的是俱樂部提供什麼,而不是減重或健康成效。它不提供訓練或醫療建議;這類問題請交給您的教練。
能包含打給不再來的會員的通話嗎?
可以,作為方案中的情境之一。通話從關心對方近況、詢問為何暫停開始,不指責也不施壓。
你們會保證賣出更多會籍嗎?
不會。成果取決於您的俱樂部、價格與撥打的人。請先試用話術,並在方案範圍內提出修改。
沒有找到您要的答案?


