商業
成果範例
Call script: inviting past customers of a window cleaning firm back for spring
Scenario 1: a past customer answers
Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"
- Yes → go to The reason for the call.
- "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
- "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.
The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"
| Answer | What to say next |
|---|---|
| "Yes" | "Great. Is it the same as last time, outside only, or inside too?" → Booking |
| "How much is it?" | "Last time it was the outside of a two-storey house. That's $120 this season." → Booking |
| "We're not sure yet" | "No problem. I can hold a day for you until Friday with nothing to pay. Shall I?" |
| "We use someone else now" | Go to objection 7. |
Objections (3 of 15)
4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"
7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"
11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."
Voicemail
"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"
Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.
Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.
客戶與所有細節皆為虛構。
關於此服務
電話調查的品質取決於問題:引導式措辭、缺少篩選題,或過長的問卷,都會得到無法信賴的答案。這份話術把您的研究目標變成一份乾淨的電話訪問:誠實的開場,清楚說明這是調查而非推銷、確認對方符合您的對象與配額的篩選題、依邏輯順序排列且措辭中立、選項清楚的問卷,以及有禮貌的結尾。對於婉拒、「你怎麼有我的電話?」,以及離題的人,備有簡短而尊重的回覆。您會拿到 Word 與 PDF 話術稿。我們只負責撰寫:不會打電話給任何人、不提供聯絡名單,也不分析結果,且調查絕不用於銷售。各國對調查電話、同意與資料儲存的規定不同,請依您所在地確認話術。
包含內容
- 您會拿到什麼一份 Word 與 PDF 話術稿:方案內每一份調查,包含開場、篩選題與配額檢查、附答案選項並以分支寫出跳題邏輯的問卷、結尾,以及方案內婉拒情況的回覆。標準版起另附語音留言與感謝訊息;進階版再加一頁速查表,以及教導中立唸題與記錄答案、供兩兩演練的簡短訪員指南。
- 誠實的開場是調查而非推銷,以及需要多久
- 篩選與配額確認對方符合您的對象
- 中立的措辭不使用引導式問題,選項平衡
- 跳題邏輯每個答案之後接哪一題
- 尊重的婉拒忙碌、懷疑或詢問號碼從哪來
服務流程
- 1需求說明您說明研究目標、對象與配額
- 2話術我們撰寫篩選題、問卷、分支與回覆
- 3交付您在訂單頁面取得 Word 與 PDF 話術稿
- 4您的實地訪查您的訪員撥打電話,並在方案範圍內提出修改
需要您提供的資料
研究目標與它應協助的決策、您需要聯繫誰(年齡層、地區、職務、某類產品的使用者)與任何配額、您已有的主題或問題草稿、通話最多可以多久、您如何取得聯絡方式以及可以怎麼說明、規範對同意與資料要求的用語,以及語言與語氣。您可以附上問卷草稿或筆記,格式為 Word、PDF 檔或截圖,最多 3 個檔案。請勿提供聯絡名單或個人資料。
我們會詢問您:
- 這項調查的目的是什麼?
- 您必須聯繫誰?
- 通話最多可以多久?
- 關於同意與資料的必要用語
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
你們會執行調查或尋找受訪者嗎?
不會。我們負責撰寫話術;電話由您或您的實地訪查廠商撥打。我們不提供也不購買聯絡名單。
你們能把我們粗略的主題變成問題嗎?
可以。請提供目標與主題,我們會寫出附選項的中立問題;實地訪查前由您核可。
調查最後能附上銷售優惠嗎?
不能。把調查和銷售混在一起會誤導人,在許多國家也違反調查規範,因此話術將兩者分開。
你們會分析答案嗎?
不會,這筆訂單只含話術。進階版的指南會說明如何一致地記錄答案,方便後續處理。
沒有找到您要的答案?


