商業
成果範例
Call script: inviting past customers of a window cleaning firm back for spring
Scenario 1: a past customer answers
Opening. "Hi, is this Mark? It's Anna from Clearview Window Care. We cleaned your windows last April. Have you got a minute?"
- Yes → go to The reason for the call.
- "Not now" → "Of course. When is better, today after five or tomorrow morning?" Note the time and end the call politely.
- "Who?" → "Clearview, the window cleaners. We did your house on Elm Road last spring." Then The reason for the call.
The reason for the call. "We're planning the spring rounds on your street for the week of April 14. Past customers get first pick of the days. Would you like us to book you in?"
| Answer | What to say next |
|---|---|
| "Yes" | "Great. Is it the same as last time, outside only, or inside too?" → Booking |
| "How much is it?" | "Last time it was the outside of a two-storey house. That's $120 this season." → Booking |
| "We're not sure yet" | "No problem. I can hold a day for you until Friday with nothing to pay. Shall I?" |
| "We use someone else now" | Go to objection 7. |
Objections (3 of 15)
4. "It's too expensive." "I understand. Most customers on your street book outside only, and that keeps it at $120. If you book with a neighbour on the same day, you both get $15 off. Would that help?"
7. "We found someone cheaper." "That's fair, thanks for telling me. If anything changes, we're still doing your street on April 14. Can I send you a text with our number, just in case?"
11. "Call me in the summer." "Sure. Shall I put you down for a call in the first week of June? The summer rounds book up fast."
Voicemail
"Hi Mark, it's Anna from Clearview Window Care. We're cleaning on your street the week of April 14, and past customers get first pick of the days. Call or text us back on this number. Thanks!"
Files: Word and PDF. The prices, discount and dates come from the client's brief: we write the script and never call anyone.
Client: Clearview Window Care, a window cleaning firm with 4 crews in one city. Task: a script for calling customers who booked last year but not this year, to offer the spring clean. Standard package: 3 scenarios, 15 objections, a voicemail and a follow-up text. Excerpt below.
客戶與所有細節皆為虛構。
關於此服務
網路商店客服接到的電話多半就那幾種:我的訂單在哪裡、這個要怎麼退、到貨時壞了、被重複扣款。話術能讓客服專線上的每個人都用相同、正確的方式處理。內容涵蓋安全地查詢顧客的訂單、依您自己的政策說明配送與退貨規則、商品損壞或寄錯的處理步驟,以及安撫不滿顧客的沉穩用語,並明確指出何時要將通話轉給資深人員。對於「我現在就要退款」、「物流根本沒來」和「我要給負評」等棘手時刻,也備有有禮貌的回覆。政策、期限與補償選項完全來自您的需求說明。您會拿到 Word 與 PDF 話術稿。我們只負責撰寫:不接電話,也看不到您的訂單。各國對消費者權益的規定不同,請依您所在地確認話術。
包含內容
- 您會拿到什麼一份 Word 與 PDF 話術稿:方案內每一種通話類型,包含問候、身分與訂單確認步驟、常見情況的分支、依您政策提出的解決方式、結尾,以及方案內棘手時刻的回覆。標準版起另附語音留言與整理雙方共識的後續電子郵件;進階版再加一頁速查表,以及供兩兩演練的簡短訓練指南。
- 我的訂單在哪裡安全地查詢訂單並說明狀態
- 退貨與退款用白話說明您的規則與期限
- 商品損壞或寄錯該詢問什麼、您提供什麼處理
- 不滿的顧客傾聽、同理、解決並確認
- 何時轉接給資深同事的明確轉接時機
服務流程
- 1需求說明您提供配送、退貨與退款規則及常見來電
- 2話術我們撰寫流程、分支與回覆
- 3交付您在訂單頁面取得 Word 與 PDF 話術稿
- 4您的客服專線您的人員使用,並在方案範圍內提出修改
需要您提供的資料
您販售什麼、使用哪個平台(Shopify、WooCommerce 等)、配送選項與時間、含期限的退貨與退款政策、商品損壞或延遲送達時您提供什麼處理、客服如何確認顧客身分與訂單、最常接到的來電、何時將通話轉給資深人員,以及語言與語氣。您可以附上退貨政策、配送說明頁或現有話術,格式為 Word、PDF 檔或截圖,最多 3 個檔案。請勿提供顧客的個人資料。
我們會詢問您:
- 您銷售什麼?
- 哪些來電最多?
- 客服能提供什麼處理?
- 何時應轉接來電?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
你們會接聽顧客來電嗎?
不會。我們負責撰寫話術,電話由您的客服人員接聽。
你們能幫我們寫退貨政策嗎?
不能。話術是用白話說明您現有的政策。我們不訂定退款條件,也不就消費者權益提供法律建議。
同一份話術能用在聊天和電子郵件嗎?
它是為電話撰寫的,但其中的解決方式與回覆,很容易改用在聊天與電子郵件的答覆上。
顧客要求政策以外的事怎麼辦?
話術提供有禮貌的說法,說明您能做什麼,以及何時將通話轉給能做決定的人。
沒有找到您要的答案?


